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The Zero Line is the place where the water meets the shore. It’s also the starting point for building your own maps with AutoChart.

New Humminbird® AutoChart PRO™ for North America offers all the leading features of AutoChart—but with two key enhancements designed to give tournament anglers a competitiv...

New Humminbird® AutoChart™ for North America uses proprietary software that takes your Humminbird’s sonar recordings and GPS to build custom lake charts

The Contour Elite Woods/Rainy Edition, Version 3 fishing computer software is designed to put you on fish

Bring trip planning into the information age with Contour Elite. This unique software lets you access high-definition Humminbird LakeMaster lake data on your PC

The Humminbird LakeMaster Great Lakes Edition combines many of the best fishing waters for Indiana, Ohio, Michigan, Kentucky and Tennessee all on one map card.

The new LakeMaster® Woods/Rainy Humminbird™ now brings the ground-breaking technology of "Follow the Contour" to your fingertips

The Humminbird SmartStrike Great Lakes Edition, Map Card combines many of the best fishing waters of Indiana, Ohio, Michigan, Kentucky, and Tennessee; plus full coverage of...

The new Humminbird SmartStrike Woods/Rainy Edition, card brings High Definition coverage for nearly all of Lake of the Woods.